Marketing Your Art

Creating meaningful artwork is only part of the journey — learning how to successfully share, position, and sell your work is what helps transform creativity into opportunity. In this dynamic four-week workshop, artist, creative strategist, and marketing professional Kim Thoré will guide students through the essential tools artists need to build visibility, grow their audience, and confidently market their work in today’s highly visual digital world.

Designed for both emerging and established artists, this course goes beyond basic promotion to explore the real-world strategies behind building a recognizable and authentic artistic brand. Students will learn how to develop a cohesive online presence, create engaging social media content, and strategically position their work for collectors, galleries, exhibitions, commissions, and creative opportunities.

Topics will include:
– Social media marketing for artists
– Building an effective artist website and online portfolio
– Branding and visual identity
– Metadata, SEO, and improving discoverability online
– Photography and presentation of artwork
– Public relations and media outreach
– Writing artist bios, statements, and promotional materials
– Email marketing and audience building
– Developing strategic marketing plans tailored to your artistic goals
– Selling artwork online and in-person
– Understanding how storytelling helps artwork connect emotionally with buyers

Through practical demonstrations, group discussion, hands-on exercises, and real-world examples from the contemporary art and marketing industries, students will leave with actionable strategies, professional marketing tools, and greater confidence in promoting both themselves and their artwork.
Whether your goal is to grow your audience, increase sales, pursue exhibitions, strengthen your online presence, or simply feel more confident sharing your work with the world, this workshop will provide artists with the creative and strategic foundation needed to thrive.